For Grey Poupon we knew everything is better when there is wine. Because of this, the agency created a special wine "La Moutarde Vin", a white wine blend with mustard seeds. We packaged the premium wine bottle along with Grey Poupon in a custom wine box with a tasting card and with magnetic closure. We handed the boxes out at an event on National White Wine Day. The event was hosted at Château St. Jean where wine reigns supreme in Sonoma, California, aka Wine Country.